Book Marketing & Publicity Specialists
Editor and Marketing Consultant
Beth Jusino is an editor, marketer, writer, teacher, and former literary agent with a passion for guiding writers through the maze of publishing opportunities.
Beth joined The Editorial Department in 2010 as an editor and marketing consultant specializing in helping new authors plan their first year in print. She is also a member of and volunteer for the Northwest Independent Editors Guild, and she teaches the crafts of writing and marketing at dozens of conferences and book festivals each year, as well as a quarterly “Guide to Getting Published” seminar for writers at the University of Washington’s Experimental College.
Beth is the author of The Author’s Guide to Marketing: Make a Plan That Attracts More Readers and Sells More Books (You Might Even Enjoy It) and two e-books: Writing a Nonfiction Book Proposal and Market While You Write: Developing Your Author Brand While You’re Still Working on Your Book. She’s been a contributing author or ghostwriter to dozens of titles, from story compilations to business books, and has been widely published in national magazines. Before launching as an independent consultant, Beth spent five years as a literary agent with Alive Communications, where she represented a diverse list of best-selling and up-and-coming authors. She has also worked extensively with local and national nonprofits to help them identify and tell their unique, compelling stories through newsletters, client interviews, branding, and social media.
Beth grew up near the New Jersey shore and earned her BA in political science from Wheaton College, Illinois. She and her husband (Eric) and cat (Comma) now live in Seattle. When her nose is not buried in a book, Beth dabbles in yoga and rock climbing, and is an amateur photographer. Her “for fun” reading list is eclectic, with favorite authors ranging from Annie Dillard to Hugh Howey, Seth Godin to Salman Rushdie.
Specializes in author publicity & book promotion, book proposals, pitch documentation
Marketing & Author Publicity Consultant
Lonnie Ostrow has been a book marketing and editing professional for more than fifteen years. Since 2001, he has been the in-house director of publicity, marketing and fanbase management for the iconic bestselling novelist Barbara Taylor Bradford. Additionally, he serves as marketing consultant and editor for a wide range of debut and established authors in the research, editing, and promotion of their books. As a marketer, Ostrow lends his comprehensive know-how to web development, social media, video production, advertising, email marketing, fanbase building and event planning.
Lonnie’s marketing career included a stint as director of marketing and events at IGPC: The world's largest postal agency, where he orchestrated the “Living Legend Postal Phenomenon." Here he worked closely with more than 30 of the world's most beloved entertainers and celebrities--from Bob Hope to Bob Dylan, Jackie Chan to Jackie Kennedy--all of them honored on international postage stamps. During this period, Ostrow teamed with legendary Doors keyboardist Ray Manzarek on a postal tribute, which led to an extensive publicity campaign for Manzarek's autobiography, Light My Fire.
Lonnie is also an experienced editor specializing in plot, character, and scene development. His favorite contemporary authors include Nick Hornby, Carl Hiaasen and Dave Barry. He lives in Merrick, New York, with his wife and two daughters. In his limited spare time, he enjoys attending classic rock concerts around Long Island and NYC.
Specializes in author publicity & book promotion
"Renni Browne is tough but in a good way. She's also supportive, complimentary, encouraging, and funny as heck. When she tells you something is falling flat, she means it, and when she tells you she loves something, she means it. And when I say Renni has been a wonderful editor, mentor, support-system, cheerleader, coach, and now someone I call a friend, and I mean it."
Chevy Stevens, best-selling Author of Still Missing, Never Knowing, Always Watching, That Night, and Those Girls
"I've partnered with The Editorial Department on my last three novels because I know my books are far better as a result. We writers aren't the best judge of our own work, so it's incredibly helpful to receive their professional feedback and support."
Laura Fitzgerald, bestselling author of Veil of Roses, Dreaming in English, and other titles
"John Marlow and I have worked on a development outline of my manuscript for three months. To have 20 hours, one-on-one with John on the phone has been absolutely invaluable to me; the best investment I've ever made. I trust him completely and feel that he has my best interests at heart. I can't say enough of how much I've learned from him. Thanks John. Thanks TED!"
Ulla Hakanson, author of The Price of Silence
"I am completely blown away by the feedback from Renni Browne and Shannon Roberts - and feel more encouraged than ever that this is the type of novel writing I want to transition my career into. That kind of clear and concise feedback is absolutely invaluable, and I can see now why so many published authors continue to work with TED after succeeding."
Mags Storey, author of Dead Girls Don’t and other titles
"I’m grateful, too, to have had the help of publishing professionals associated with The Editorial Department, among them Doug Wagner, Amanda Bauch, Beth Jusino, and the ever-masterful Morgana Gallaway. I wish to thank my friend Kelly Leslie for designing a series of visually striking book covers."
Holland Kane, author of Winter Reeds and other titles
"Jane Ryder is an excellent handshake at the door. Got the immediate impression that she is the major domo with a very warm personality. Karinya Funsett-Topping has been prompt and thorough with trustworthy professional guidance. Doug Wagner I trust completely with the details. Peter Gelfan was very helpful as a focusing lens to guide me in reevaluating the manuscript. I was in the hands of very competent professionals who did not BS me on the work but sincerely gave guidance and encouragement, not just to string me along for another payment. I felt this team looked after me and my work, rather than just doing another business deal."
Stephen Foehr, author of Water War and other titles
"Several years ago Ross Browne critiqued my manuscript, Poison Pen (a mystery introducing handwriting expert, Claudia Rose), which was the first really helpful input I'd had. Ross' comments helped me understand and implement important changes that needed to be made throughout the book. Bottom line, last month Poison Pen received a starred review in Publishers Weekly. As a result, Penguin has purchased the first two books in the series from Capital Crime Press, the small publisher who took it on."
Sheila Lowe, author of Poison Pen and other titles in the Forensic Handwriting Mystery series
"Although the whole team did a great job, Beth Jusino was a key member for the project as an editor and developer of the marketing strategy. Her comments on the manuscript were clear, concise, and candid. She kept me honest and helped me to reach out to the reader in a more accessible manner. Her ability to understand my vision is impressive, as if it were a personal project of her own.”
G.C Gonzalez, author of Thoughts of A Common American
"Jane Ryder and the staff at The Editorial Department are first-rate. In my dealings with them I’ve found them to be prompt, professional, and extremely good at what they do. The work is innovative and creative. The company is well run too. Every time I called, someone actually answered the phone and either provided assistance or put me through to someone who could."
C.B. Anderson, author of River Talk
"I think most of Peter Gelfan's input was spot on and will greatly assist me in improving the manuscript. It will, I now realize, be more of a deconstruct/reconstruct effort than a polish, but based on Peter's insights I think I have a good handle on how to proceed. Money well spent. "
R.E. (Bob) McDermott, author of Deadly Straits and other titles
"Engaging and easy to implement suggestions and changes. I'm very pleased with the results."
Benjamin Kane Ethridge, author of Black & Orange
"It was such a pleasure working with Chris Fisher. Not only is he completely professional, but he has the kindness and patience of a saint. As a first time author, his guidance and knowledge were invaluable in publishing Angel. His thoroughness and attention to detail were evident in the final product. I was so pleased."
Mary Kingsley, author of Angel and All The Pieces
"Just because you've written a great book doesn't mean you have the skills to sell it. Even if you have a great publisher, putting a book in the hands of the right readers is a unique and time-consuming process. It requires knowledge, experience and insight that most writers don't have. Beth Jusino knows what an author needs to do in order to reach an audience.
She understands the inner workings of a changing, shifting industry, the importance of using different mediums to promote a book, and the need to develop comprehensive plans and specific strategies to succeed as an author. Following Beth's advice, my Stonewiser fantasy series garnered thousands of new readers. That's the kind of concrete, effective, result-oriented support than an author needs to succeed these days. It's also the reason why I highly recommend Beth's services."
Dora Machado, author of the Stonewiser series and other titles