Who Needs A Brand Name? Critical information about author brand
A perfect, real-world example of the power of author brand comes from looking at the sales of a book called The Cuckoo’s Calling by John Galbraith. According to Peter Hildick-Smith, founder of the Codex-Group, when first released in April 2013, the book sold 449 copies. A few months later, after it was revealed that Galbraith was a pen name […]