First Year Marketing Plan
A comprehensive, personalized, step-by-step package for your first year in print.
This is the most popular marketing service we offer, combining all the information and support an author needs to plan for a successful book release and first year in print. We’re often told that our ideas and research are more thorough than marketing plans developed by traditional publishers.
Book marketing consultant Beth Jusino will interview you at least twice—once in writing and once by phone—to help identify your specific strengths and opportunities. She’ll read your manuscript carefully in order to thoroughly understand your material and audience. One size does not fit all with book marketing, so each plan is different, based on the project’s needs and timing. Your plan will include:
- Thorough analysis of the target audience and comparative titles
- Personalized guidelines for a marketing strategy, based on your unique strengths and opportunities
- 12 months of specific steps and projects for you to launch your book. This may include detailed recommendations for professional memberships, events, speaking tours, advertising, publicity angles and press release topics, pitching bookstores and libraries, book giveaways, online campaigns, contests, social media marketing, etc. Not every channel is appropriate for every project, so we’ll recommend what will work best for you
The package includes a second hour of phone consultation with Beth by phone or Skype to discuss the plan, answer questions, and help you determine your next steps.
$1,250 for books up to 100,000 words, plus a one-time nominal setup fee for new clients.
A complete marketing plan typically takes 3-4 weeks to develop, with a lot of back-and-forth between the marketer and the author. The best time to implement the plan is generally 2-3 months before the book release , but we can help through the release itself, or even tailor a plan for a “re-launch” of a title that has been out for a while.
Please visit our online welcome center or call us at (520) 546-9992.